Siddharth Chhatpar

Product Designer

Mumbai, IN.

About

Highly analytical Product Designer with 2+ years of experience driving significant improvements in user experience, conversion rates, and product adoption for digital platforms. Expert in leveraging UI/UX principles, design systems, and stakeholder collaboration to deliver impactful solutions, evidenced by a 30% increase in top-up conversion for 2M+ users and a 15% rise in customer retention.

Work

Pixel Up Labs

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Product Designer

Mumbai, Maharashtra, India

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Summary

Led UI/UX redesign initiatives and product feature enhancements for agency clients, focusing on user journey optimization and conversion rate improvements.

Highlights

Re-skinned and re-branded Greptile's UI by redesigning over 200 components, significantly enhancing product consistency and visual polish.

Improved top-up conversion rates by 30% for Jumbo (2M+ users) by identifying friction points and streamlining complex user journeys.

Accelerated design-to-development handoff by 30% through close collaboration with engineers and founders, ensuring faster release cycles.

Boosted App Store installs by 20% for Jumbo by redesigning screenshots with a focus on clear storytelling and product appeal.

DavaNinja

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Product Design Consultant

Mumbai, Maharashtra, India

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Summary

Spearheaded the design and optimization of critical user flows across web and mobile platforms, significantly enhancing user experience and conversion.

Highlights

Designed a custom payment flow solution for the app from scratch, ensuring a seamless and intuitive user experience.

Optimized user experience across web and mobile platforms by refining checkout, order, and product screens, increasing conversion rates from 16% to 42% within 3 months.

Revamped the company's landing page using Framer, contributing to a notable rise in overall conversion rates.

The Friday Company

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UX Designer

Mumbai, Maharashtra, India

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Summary

Contributed to enhancing user experience and design processes through proactive feedback integration and collaborative project planning.

Highlights

Collaborated with stakeholders and the UX team to proactively gather feedback, resulting in a 20% improvement in work deliverables and a 15% increase in customer retention rate.

Planned and executed projects with stakeholders to ensure effective delivery while maintaining high standards for design quality.

Assisted in brainstorming and iterating on designs that were driven by user research insights and best practices.

Education

Usha Pravin Gandhi College of Arts, Science & Commerce

Mumbai, Maharashtra, India
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Bachelor Multimedia and Mass-Communication Grade:

10kdesigners

Mumbai, Maharashtra, India
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Program UI/UX Cohort Grade:

Courses

Figma

Design Thinking

Skills

UI/UX Design

User Interface, User Experience, Interaction Design, Wireframing, Prototyping.

Design Tools

Figma, Framer, Adobe Photoshop.

Conversion Rate Optimization (CRO)

A/B Testing, Analytics, User Flow Optimization, Data-driven Design.

Design Systems

Component Libraries, Scalable Design, Design Consistency.

Stakeholder Management

Cross-functional Collaboration, Feedback Integration, Project Planning.

User Research

User Interviews, Usability Testing, User Insights.

Product Strategy

Product Development, User Journey Mapping, Feature Prioritization.

Mobile & Web Design

Responsive Design, App Design, Web Applications.

Branding & Visual Design

Brand Identity, Visual Storytelling, App Store Optimization.

Projects

How I Increased Top-Up Conversion Rates of Jumbo by 30%

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Summary

Detailed case study on optimizing user experience for Jumbo, a platform with over 2 million users, to significantly improve top-up conversion rates.

Helping Greptile Scale Design at the Speed of Shipping

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Summary

Case study on redesigning Greptile's UI to enhance scalability, consistency, and streamline the design-to-development workflow.

Designing for Health (DavaNinja Case Study)

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Summary

Case study detailing the optimization of user experience across web and mobile platforms for DavaNinja, focusing on critical checkout, order, and product screens.

Landing Page for The Waveform Podcast

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Summary

A design bootcamp project focused on creating a high-impact landing page for The Waveform Podcast, applying core UI/UX principles.